Blog

In life, we as a culture have always filled in gaps of knowledge with simple, unfussy explanations… higher, divine powers, magic, the natural healing abilities of loving parents to kiss and fix a scraped knee…

Like repairs to an aging and decaying infrastructure, we fill in these gaps with ever stronger substance as our intelligence and wisdom grow, and abolish previously incorrect notions with more enlightened, evolved thought based upon firmer scientific evidence or shifting social tides, patterns, pressures and acceptances.

Brand gaps work like this as well. If your brand is misrepresented through irrelevant, inauthentic or irresponsible marketing at any touch-point, from poor in-person or online interactions to advertising that’s simply poor in taste, you can be sure that audiences will fill in these gaps of understanding with their own assumptions, in order to reach their own conclusions.

If you look deep enough, you’ll be sure to find the filling of gaps as a repeating pattern throughout history and across most societal systems – from those of religious beliefs to those driving consumer decisions regarding selection and purchase. As religious faith is often tested and forced to splinter or adapt to growing scientific truths and shifting world views, so too is the system of selling goods and services… as evidenced by the rise of brand dominance and the shifting of trends in sales and marketing in response to technological and societal evolution.

This is the theme of our blog: The shifting of trends and the filling in of gaps with a loyal audience fed big and strong on truth, transparency and joy. It is our hope that you use these brand insights as inspiration to contact us… to spark conversation, action, momentum and success… or at the very least that you walk away from your keyboard with a greater respect for nerdy elephants.

November 4, 2022
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Unfussy is a Canadian-based business that has succeeded in inspiring action and producing the necessary business outcomes for its clients in the greater Edmonton, Calgary, and Western Canadian regions. Today, our company is proud to announce that we’ve been recognized for our invaluable services and efforts in Canada’s design space. The Manifest has named us as one of the most reviewed design companies in Edmonton this 2022 and we are proud to share this amazing news with all of you! This...

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February 28, 2022
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Unfussy is a "Game Changer in the Branding Industry" According to Clutch Unfussy has won numerous international awards and accolades in the marketplace. Today, we are adding another one as we proudly share the news that Unfussy has recently been named A Game Changer in the Brand Industry by Clutch Agency Review. According to their report, our team was able to deliver some of the best branding services that Canada has ever seen! The power of branding has been understated for so long....

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January 12, 2022
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While the black Unfussy Jeep Wrangler-complete with its scribbled hood decal-remains a highly recognizable fixture in Fort Saskatchewan lexicon (as a large family, we do an AWFUL lot of driving), local followers and fans of Unfussy might have noticed (or rather, not noticed) the mysterious disappearance of our logo from the Alberta Industrial Heartland building’s towering pylon sign. Since the onset of COVID, Fort Saskatchewan’s largest, most modern commercial office building has housed Unfussy on its second floor, right beside the...

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February 7, 2021
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A Posting by Clutch Branding enables your business to connect with your customers better. The relatability aspect that brands give to their audience is what helps in making them feel captivated. However, finding creative ways to make your brand image stand out without going overboard can be difficult since the market can seem saturated. Thus, understanding your customers is a must when establishing a brand image and voice. Unfussy helps businesses craft a unique brand in order to make their marketing click. Their team...

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September 29, 2020
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Enough isn’t enough. Our beating hearts are voracious. They hunger for constant displays of attention and affection, and yearn for meaningful connection. So too, do your customers. Now at first blush, this sentiment may seem trivial and overly romanticized, but if you lose the ability to connect deeply with your audience, how can you ever expect to direct them toward action? Consider if you will, the emotional and economic turmoil faced by most, if not all, during this global pandemic. In a socially-distant...

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August 3, 2020
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Your Brand story: FACT OR FICTION? I think in words. Now that might seem painfully obvious at first blush, but deceptively less so once you actually give some thought as to how exactly YOU might think. When faced with an insurmountable obstacle, do you conjure ideas and solutions in the form of letters and words and deftly rolling sentences, or are you more inclined to envision images, illustrations, equations, colours or sounds to help inspire and illuminate the way forward? When...

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April 24, 2020
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(Fort Saskatchewan, Alberta - April 23, 2020) Out of 3820 submissions from 50 countries, Unfussy has been awarded the prestigious Gold and Silver for the 2020 MUSE Creative Awards competition. The winning pieces were created by Corey Brewis, Brand Strategist, and Cynthia Walker, Marketing Strategist for their own Unfussy branding, and for the re-branding of Core – Your Centre for Wellness. “Brand is the beating heart of any business, organization or community,” said Corey Brewis, Unfussy Partner and Brand Strategist. “The...

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March 31, 2020
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Wash, sanitize and repeat. And then for good measure, triple-check your door locks and wash again. By now, we all know the drill in a global village crippled by virus-induced lockdown. And for that, no one needs to be incessantly bombarded with all the details concerning your valiant efforts to scrub down all staff and all surfaces. That, my friends, is what we call a “given” when facing the cold, hard realities of a new world shaped by COVID-19. Not to make...

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March 29, 2020
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Note - The following press information pertaining to international award recognition for local client work (including a not-for-profit client organization) was released prior to the creation of Unfussy, through the merger of Good Bishop Communications and Rebel Soul Creative).  Out of more than 4,500 submissions from 27 countries, local brand and marketing firms Rebel Soul Creative and Good Bishop Communications were named winners in the 2019 Summit Creative Award competition for their powerful creative work for local organizations Dear Dog Treats and The Families First Society...

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March 28, 2020
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In the winter of 1992, my high school Commercial Arts class boarded a bus for The Alberta College of Art and Design (ACAD) in Calgary. I remember not knowing what to expect, but hoping to learn something – anything – from those rebel artists in serious training for careers in creation. For me, this was an incredible opportunity to witness young gods in action as they birthed strange, beautiful life into the world. Or at the very least, I hoped...

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