Unfussy Wins 2020 MUSE Creative Awards
(Fort Saskatchewan, Alberta – April 23, 2020)
Out of 3820 submissions from 50 countries, Unfussy has been awarded the prestigious Gold and Silver for the 2020 MUSE Creative Awards competition. The winning pieces were created by Corey Brewis, Brand Strategist, and Cynthia Walker, Marketing Strategist for their own Unfussy branding, and for the re-branding of Core – Your Centre for Wellness.
“Brand is the beating heart of any business, organization or community,” said Corey Brewis, Unfussy Partner and Brand Strategist. “The humbling realization that we, as a brand-first marketing studio, were met with the esteemed honour of MUSE Creative Awards for exposing not just our beating heart, but also that of one of our dearest clients in Core Wellness and Chiropractic, is not only justification of our professional passions, but an event sure to be seen as pivotal in the life of our creative company…”
The MUSE Creative Awards are a global competition which seeks to commemorate the exemplary creative and design professionals of various industries. “These individuals truly embody the spirit of innovation” said Kenjo Ong, CEO of the competition. “It is a privilege to award Unfussy for their monumental work! It is always a humbling experience to witness what these creatives are capable of.”
Grand Jury Panel
To ensure entries were fairly assessed, a jury panel consisting of top industry experts was assembled. The International Advertising Association (IAA) further implemented a set of strict standards for jurors to judge with. The 2020 panel consisted of a team of 48 multidisciplinary professionals, with some jurors reprising their roles. IAA’s recent awards had invited jurors from 19 countries, who represented companies such as Tiago do Vale Architects, Neil Poulton Industrial Design, Icona Design, Eleven Inc., Cutwater, MUH-TAY-ZIK / HOF-FER, Grayling, Saatchi & Saatchi NY, and Coley Porter Bell, amongst others.
MUSE entries were gauged in accordance to their respective industry’s best standards. Submissions went through blind judging, where their qualities and concepts were assessed from creative and design standpoints. Winners were then selected based at the culmination of the judging process, who had best met the competition criteria.
International Brands Represented
Known brand and international franchises were represented in this year’s awards. The exemplary works submitted reflect the quality these companies are known to have. Entries submitted by agencies for companies and brands such as Pan Pacific Hotels Group, IKEA, Sony Pictures Home Entertainment, Rolls-Royce, Penghu Tourism Bureau, BMW, World Vision International, Tajikistan Government, The Coca-Cola Company, Hewlett Packard Enterprise, Tommy Hilfiger, AIA Singapore, Maybelline New York, Concord Hospitality Enterprises Company, W Hotel, BONIA, Good Year, Cisco, Reebok, National Museum in Gdańsk, Rossiya Airlines, AARP, BBC Studios Events, Resorts World Genting, Leroy & Rose, Omdesign, and Beethoven Anniversary Society, are among some of the winners from this year’s awards.
“To some, winning a MUSE Award had put them on the map, figuratively speaking” Ong said. “In an era where media oversaturation displaces talents, having a platform to set oneself apart helps. For some people, that platform is MUSE; and to the same people, a MUSE Award marked the start of their careers. This is where they create history.”
“IAA has been, still is, and will remain committed to serve creatives” Ong concluded. “The media frontier goes further every year, which leaves us in IAA excited for more.”
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