Although the population is aging rapidly, and despite the fact that senior supportive living communities were traditionally seen as the most secure investment in real estate, monetary interests in these senior living spaces have now taken on increased risk due to exposure during the COVID pandemic; government bodies and health regions considering the benefits of de-privatizing senior living so they can more effectively monitor and control outbreaks; and the fact that more seniors are opting to “age in place…” staying where they are and hiring in home supports in order to stay active and close to recreation, kids, and grandkids.

Knowing that Connecting Care functions as senior living community managers and operators, it then became of critical importance to use targeted brand identity, messaging and visuals to combat a growing fear of investment in the very communities that Connecting Care needs in order to exist.

As part of these efforts, Connecting Care also sought to provide clarity of purpose and functionality; to present the organization as modern, professional leaders to establish credibility and dominance in their market space; to promote recruitment and retention; and, although senior residents and their families are not the primary audiences of Connecting Care, to assist with essential marketing to these groups in the connecting of care with purpose, passion, and freedom of choice, and the cultivating of a community atmosphere rich with variety, opportunity, companionship and joy.

As the largest senior living provider in the province, theirs is the business of aging, and the connecting of care “For Better Livelyhoods”… which works to connect the notion of home and community with the idea of making a living and attracting greater financial returns from your investment. A Connecting Care managed and operated community is a better community. A more lively neighbourhood for seniors who want to choose their own adventure and be part of the action. And investing in—or working for—one of these communities is sure to create a better and more exciting livelihood than you could have ever possibly imagined…